When you have multiple web professionals working on one site, it’s important to consolidate all your design decisions into a single reference source. This helps to keep your vision consistent across all pages and elements.
In a nutshell, a web design style guide is a reference source where you collect and present all of the design decisions for your website. This includes its color scheme, typography, spacing, icons, imagery, and much more.
Colours
Color plays a vital part in how your website and your brand are perceived and remembered. Therefore, you’ll want to make sure to define your essential primary colors, usually a maximum of three.
To complete your color palette, you’ll also need to include secondary, and tertiary colors.
Background 1 #1C1D25
Background 2 #262732
Font #52616F
Background 3 #98A7AE
Background 4 #B8CAD5
Background 5 #CCCCD0
White #FFFFFF
Typography
Just like color, typography is an essential part of web design. To ensure yours is appealing and consistent throughout your website, you’ll need to create a typography hierarchy in your style guide.
Heading One
64px
Oswald
Heading Two
48px
Oswald
Heading Three
40px
Oswald
Heading Four
32px
Oswald
Heading Five
28px
Oswald
Heading Six
24px
Oswald
Body
20px
Didact Gothic
Button & Meta
18px
Didact Gothic
All In One
Heading One
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Heading Two
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Heading Three
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.
Once your basic style definitions are in place, it’s time to introduce your main website components into your style guide. These concern the appearance, sizes, and states of buttons, form fields, form elements, navigation menus, notifications and alerts, cards, modals, and more.